I've noticed my first trend in advertising! We are all familiar with advertising but normally as the consumer, so when it comes time to advertise our own products we really have to start thinking about what works. I recently did another blog ad and while it again did not cover the advertising cost I did notice something. I ran two different ads that alternated evenly. One ad was a description of the book and the other was a tagline and book review excerpts. Which one do you think worked better? If you guessed, book reviews you win! What? I don't know.
So people really do like to know someone else enjoyed your product. I guess that's why so many celebrities and athletes endorse products huh?